Fintechs — and start-ups in general — are many and varied and, although we are definitely leaps ahead of the banking of the past, we still have work to do in creating sustainable change in the banking ecosystem. Here are 5 simple steps we believe can get you to meaningful banking transformation.
Before we get into the details, a small spoiler alert is necessary…simple does not mean easy. In many cases, simple means quite the opposite of easy…you need to lose weight? (Don’t we all?) The solution is simple — quit sugar, kill the complex carbs, eat small meals and exercise at least 3-4 times a week — you see it’s simple!
But, we all know it’s not that easy. When that alarm goes off at 5am on a winter’s morning, how easy is it to drag yourself, your internal maniac kicking and screaming, from your delicious, cosy warm cocoon? Or when that 3pm slump hits and the vending machine choccies lure you closer with promises of joy and comfort and everlasting fulfilment, how easy is it to keep the craving at bay? You get the point.
In creating the necessary change for the banking ecosystem, we can apply 5 simple (but not easy) steps:
STEP 1: BELIEVE IN POSSIBILITY
If you believe that change is an imperative, and if you know that you need to create an impact in the banking space, then believe that you can change your world — and you will. A person who believes deeply is infectious — the stronger your belief, the more infectious your ideas, and the more profound the impact you can make.
Shifts always begin with a great idea and a great passion — if you have the idea or passion, trust that you can make it happen. Note to self: if you could believe in Santa Claus for like 8 years, you can believe in yourself for like 5 minutes…you’ve got this!
We have a massive amount of data in our heads that gets drowned out in the daily hubbub. We don’t need to hire a consultant or an expert to solve the problem for us…“they” or “the head of” or “the consultant” don’t know the answer that you already know — you know your business better than anyone else, you know your client better than anyone else, and you know the dissatisfaction better than anyone else — you just need the time to figure it out.
STEP 2: BUILD A TEAM THAT BELIEVES WITH YOU
There is something magical in the power of a pack. “For the strength of the pack is the wolf, and the strength of the wolf is the pack.” ― Rudyard Kipling, The Jungle Book.
Once you begin the disruption conversation, you will realise the overwhelming number of others who believe that change is an imperative and who are looking for a place to make a difference.
Influence can be as powerful as the individual, but impact can be exponentially improved as a small team. Disruption in banking requires significant influence and (by definition) uncomfortable change by challenging assumptions. You will need a powerful pack with you in this journey. That may mean partnering differently or with players you have not considered allies in the past.
STEP 3: UNDERSTAND THE DIARY OF DISSATISFACTION
Innovation always stems from need. We identify needs most easily when they aren’t met. We need to be better at recording, and then challenging, our daily dissatisfactions.
Very few ideas actually happen in a flash of blinding clarity. All big solutions start with just a hunch. We circle around them for a long time before we finally hit the mark (and most often, a whole group of people hit the mark at the same time) and it’s the bravest who get the glory — think Darwin.
So what dissatisfaction exists in delivering the needs for banking as we define them? And, be brutally honest about what this dissatisfaction is — don’t just pick the easy answer. Opportunity exists when there is a frustration or a barrier to entry. What people want doesn’t change — how they get it does.
STEP 4: FEEDBACK IS YOUR FRIEND
As a leader of change, you really need to know who you are leading. To create sustainable disruption, you need to test your thinking — widely, and repeatedly! Feedback is a powerful tool in honing the product you have and the language that will be appropriate for your organisation. You’ve probably heard the rule of mathematics: if it feels easy, you’re doing it wrong.
In the rest of life, if it feels too difficult you are doing it wrong, especially when it comes to creating change. Each organisation will require its own language and its own solutions. If it feels too difficult, get feedback and tweak the strategy until it begins to feel right for you.
To make an impact, we have to accept that we will fail in some way. So, what are you waiting for? The only way to get to an answer is to experiment. Experimentation in a highly regulated industry sounds pretty frightening – but remember that if the frustration or barrier to entry make delivering the need too difficult — there will be disruption — you are going to have to experiment with how to do that yourself. We are taught from tiny that failure really isn’t a great idea, and in banking even more so, but if you are going to be a really disruptive, you need to create an environment where good and bad ideas are embraced…simple….not easy.
STEP 5: KEEP ON KEEPING ON
There will be failures and mistakes and difficult conversations, but each of these acts as an opportunity to adjust the strategy and to refocus on the end goal. In these moments, remember the steps: believe in possibility, the pack is bigger than the wolf, get into conversation, seek feedback and just keep on keeping on.
We said at the outset that these steps may not be easy. So, how do you start? It’s a simple case of ready, steady, GO! Just like quitting sugar, if you know your end goal and the reason you need to achieve it, you can access the power within you and then just start. Drag off those warm winter covers, say no to the vending machine and take the first step. The beginning may not be easy, but once you’re on the road it feels pretty great, and the satisfaction as you see the change happen is well worth the effort.
by Liesl Bebb-McKay