This was the mantra for the 22nd annual Design Indaba conference, hosted by the beautiful city of Cape Town at the Artscape theater.
The Design Indaba Conference has grown to become one of the world’s leading design events and hosts more than 40 speakers and 2 500 delegates. It draws creatives from all spheres and industries to come together under one roof to share knowledge, inspire and to collaborate with one another.
We talked, mingled and networked; filing our inspiration tanks. There were graffiti artists, dj’s, musicians, sculptors and various sponsor pop-ups and activation units, inviting us into this world of endless possibility and creativity.
Contrary to current perception, Design Indaba is not a conference ONLY for creatives – it is for everyone, from any field of expertise that would like to ignite their senses and intrigue their minds. It’s a jam packed 3 days and I believe that there is something that will speak to anyone’s core. This year was my first Design Indaba and it was a truly immersive experience, exceeding all my expectations.
The main highlight for me, wasn’t the skill or talent of all these amazing people (even though that was incredible) – but rather their thinking, this really stood out to me; they took us on a journey through the lens and into their magical minds!
Ultimately, Design Indaba wants to change the thinking of the world, one conference at a time, one creative at a time, and one business at a time.
It will take a generation of creative thinkers and implementers to see a turnaround. Design Indaba’s primary aim therefore is “to advance the cause of design as a communication fundamental, a business imperative and a powerful tool in industry and commerce, awakening and driving a demand for investment in intellectual capital”.
Investing nearly two decades in this vision, Design Indaba has championed the creative revolution. Here are some of my highlights from the 3-day event (content supplied from the Design Indaba weekly mailer):
THE ENCHANTED FOREST – CAN BEAUTY REDEEM US?
We were welcomed into the Design Indaba Festival 2017 through an enchanted forest of massive tree sculptors that were beautiful and surreal.
These tree sculptures were on exhibition the entire conference and created a magical ambience to the atmosphere in the festival court yard. I felt like I was walking around in a world that was a mash-up of the movies, Labyrinth and Alice in Wonderland (Tim Burton version).
CAPTURING CAPE TOWN’S SCENT WITH KAJA SOLGAARD DAHL
The thank-you gift for the festival this year was created by this designer, Kaja Dahl, she is fascinated with creativity that uplifts our experience and affect the senses directly.
Her process and the end-product is captivating and just incredible. She truly did capture the scent of Cape Town –whimsical, fresh, enlighten, yet eccentric.
MASTERS IN THE ART OF FREESTYLING IT
One of my main highlights of the festival was the amazing group called Freestyle Love Supreme. They would wrap up each day with freestyle rap and beat boxing. They were so entertaining and funny, I laughed so hard that may face hurt.
The Design Indaba team chatted to Freestyle Love Supreme ahead of their Design Indaba daily wrap ups and once-off performance on the Thursday at Nightscape.
SWAHILI LAUNCHES ON DUOLINGO
At Design Indaba 2017, Luis Von Ahn launches the first African language course on Duolingo. The audience went wild when he told us, he then went on to say that the second African language they will be launching will be Zulu. We can’t wait to see more African languages on this amazing app.
ARCH FOR ARCH: A CODA FOR DESIGN INDABA FESTIVAL DAY 3
The spectacular finale of the 2017 Conference and a tribute to Archbishop Desmond Tutu. It was a great honor and privilege for me to be a part of this amazing ceremony and to hear the incredible and humble, Archbishop Desmond Tutu talk. It was a great way to end the amazing festival, I left feeling inspired
Thank you for the wonderful experience and we are looking forward to where they go from here.
So, if you think that design indaba isn’t for you – think again. Book your ticket for next year and immerse yourself.
by Mari-Liza Monteiro